Getting to try trends in real life and basically shop 24/7 is nice, but one of the most rewarding aspects of my job is unearthing brands on the rise. During the span of 2021, a lot of newcomers have blimped across my radar, and I’ve documented them all— from small-scale accessory labels to indie It-girl brands with big celeb endorsements—each adding their own flavor to fashion’s giant smorgasbord. It’s extremely satisfying to stumble across a new find and wear it before everyone else.
With so many new names in the mix, I thought I’d break down the players that have stood out beyond the rest this year. These brands have managed to cut through the noise and make a lasting impression with designs and new concepts that are shaping today’s trend landscape. There are seven worthwhile names to uncover, so settle in and keep scrolling—you just might find your 2022 aesthetic.