What Prince George & Princess Charlotte wear

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  • Your complete guide to royal children clothes

    The Duchess of Cambridge may have one of the most covetable wardrobes in the world, but her royal children clothes’ are just as stylish. She always manages to dress her three children, Prince George, 8, Princess Charlotte, 6, and Prince Louis, 3, in the cutest outfits.

    Kate has famously always opted for traditional clothes, including lots of shorts for Prince George and Prince Louis, and the general public loves it, with many items selling out as soon as the royal children wear them.

    So here’s your ultimate guide of royal children clothes brands Kate and William love the most, and where you can shop them.

    Royal children clothes: Shop by brand


    Ahead of Prince George’s eighth birthday, the Duke and Duchess of Cambridge released a new image of their eldest son to their Instagram account. His look included a £10 polo shirt from John Lewis and smart blue shorts from none other than Boden. The photo was taken by mum Kate Middleton at their country home in Norfolk.

    Ralph Lauren

    There weren’t many royal outings in 2020, for obvious reasons, but the Duke and Duchess of Cambridge did manage to take their children to see a Pantomime show just before Christmas in London. Princess Charlotte wore a dress by Nicoletta Fannna and the Penelope Chilvers Mini Me Tassle Boots, while Prince Louis wore a coat by Amaia, the same label behind his sister’s coat for her first day at school, which you can shop if you scroll down.

    Meanwhile, Prince George looked dapper in a striped Ralph Lauren knit, a brand which his sister wore in the family’s Christmas card (main picture).

    La Coqueta

    The label has been a favourite with the royal family for some time, with Prince Louis wearing one of their rompers for Prince Charles’ 70th birthday photo.


    In a shot released for Prince Louis’ first birthday, the tot wore an adorable blue puppy jumper, by childrenswear brand Trotters. That particular jumper has sadly now sold out, but there are loads of other animal options including bunny rabbits and sheep.

    G.H. Hurt & Son

    The family owned brand saw a huge spike in visits to their site (and by huge, we mean 100,000 in less than 24 hours) when Princess Charlotte was presented to the world outside the Lindo Wing, swaddled in their traditional knitted shawl.


    Rachel Riley

    British brand Rachel Riley is Kate’s go-to for traditional designs for George. He wore a smock shirt and red shorts for Princess Charlotte’s christening, prompting many comparisons with a similar outfit Prince William wore when he was a child.

    royal children clothes


    John Lewis

    To celebrate Princess Charlotte’s second birthday, her parents released a pic of the tot wearing a pastel yellow fair isle jumper from John Lewis, which obviously sold out instantly. A fashion influencer or what?

    royal children clothes

    Photo: Kensington Palace

    Pepa & Co

    The Spanish kidswear brand is clearly the royal children clothes brand of choice. Kate is a fan of the embroidered designs, and both Princess Charlotte and Prince George have been spotted wearing it. They both wore it to Pippa Middleton’s wedding, Prince George sported a whale jumper for an official third birthday portrait, and Charlotte wore a pretty dress on her tour of Canada.

    royal children clothes



    Remember that adorable picture of Princess Charlotte wearing a pie crust dress and playing with her cuddly toy? Yep, that was M&H. You can now buy a pretty similar dress, which coincidentally is called Charlotte.

    royal children clothes

    Photo: Kensington Palace

    Amaia Kids

    Another popular royal children clothes choice. Prince George wore an Amaia jumper to meet his sister for the first time, and Princess Charlotte wore a pink dress for the Queen’s 90th birthday. She also wore an Amaia coat for her first day of school.

    royal children clothes

    Photo: Kensington Palace

    My 1st Years

    Remember that cute customised robe Prince George wore to meet President Obama? That was by My 1st Years. He teamed it with velvet slippers and silk pyjamas, and the internet did the rest. Cue 100,000 memes.

    royal children clothes


    With Meghan and Harry now parents to Archie and Lilibet, they’ll definitely have plenty of chic hand-me-downs to start off with, including the outfit Prince Louis borrowed that was once owned by Prince Harry.

    One heck of a stylish family for sure.

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