why having a target is key to becoming your fittest self

why having a target is key to becoming your fittest self

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  • Struggling with motivation or just keen to make new habits stick? You’re in the right place.

    Fun fact: a new study from Strava, the fitness app, has found that 94% of athletes who practice goal setting remain active nine months later.

    That’s pretty impressive and shows that having a goal – whether that’s achieving your first pull-up, improving your 10km time, or holding a crow in your yoga session – might just be the key to keeping you focused on your fitness goals for 2022.

    You might think that getting fit is as simple as committing to weekly HIIT workouts, Joe Wicks workouts, or weight training – but actually, exercise motivation can feel all but non-existent when your 7am alarm clock goes and you hit snooze because a. it’s dark, b. it’s practically baltic outside, and c. you can’t be bothered.

    That’s where setting yourself a goal comes in – proven to be a key way for you to both keep up your exercise motivation and further maintain a certain level of activity after the initial period.

    We’ve spoken to Werdah Hussain, a triathlete who regularly sets goals for herself on Strava, and professor Andy Lane, a sport psychologist, to break down what exactly it is about goal setting that’s so great for keeping motivation – and fitness levels – high.

    Keep scrolling.

    Goal setting: why giving yourself a goal could help you become your fittest yet

    What, in its simplest sense, is a goal?

    First things first: what is a goal, in its simplest sense? “A goal is a person’s ambition, desired outcome, or something they want to happen,” shares Lane.

    Think completing a challenge, like running a marathon, losing fat (read our fat loss tips and round up of harmful diet fads, here), or winning a race. Or, the goal could be a subtler micro-goal, such as changing a habit or routine or learning something new.

    “An example? Running with relaxed arms. Changing your technique allows you to run more smoothly and efficiently, which could, in turn, make reaching a new running personal best more likely,” he continues.

    Why are goals important? 

    You’ll probably have guessed by now that goals are pretty useful for motivation, right – but do you know how that in turn equates to both physical and mental fitness?

    Look at it this way – having a goal helps with motivation, motivation helps you reach said goals, and reaching said goals boosts your mental health and well-being. “Goals help provide focus and direction,” explains Lane. “As a consequence, this enables us to see what we need to focus on, and importantly, helps us mobilise effort to do the task. When we know the goal is hard to achieve, we raise our efforts accordingly.”

    What are the benefits of goal setting?

    There are a whole load, ranging from the physical to the mental. Benefits include:

    • Help you to achieve your ambitions
    • Help you drive motivation
    • Help you to stay focused
    • Help you to facilitate growth
    • Help you to avoid overwhelm
    • Help you to get fitter, both physically and mentally
    • Help you to benchmark your progress
    • Help to make the journey more enjoyable by offering the potential of reward.

    Goal setting: two women in yoga

    How to set  an effective goal: SMART

    Did you know? The SMART acronym is generally used to help guide goal setting, explains Lane. “There is lots of evidence for setting specific goals versus vague goals,” he explains. So, do make sure you’ve really nailed down what your specific goal is.

    Specific to what you want to accomplish

    Goals can range from outcome goals, to process goals, to learning goals.

    For example, if you wish to lose weight – an outcome goal would be, “I wish to reduce my waist from 38 inches to 32 inches”. A process goal would be “I will eat smaller meals and eat one rather than two chicken thighs for dinner,” and a learning goal would be “I wish to learn about the nutritional value of my food and eat nutritionally rich food.”


    There’s no point in having a goal if you have no means of measuring when you’ve achieved it. “You need to see yourself achieving the goal,” shares Lane. “Feedback is also helpful – it builds confidence and drives the belief that you can achieve the goal.”


    You need to accept and own your goals. Not sure what that means? Make sure they are so personal to you that deep down in your soul, you want to achieve them. That’s where your motivation will come from.

    “They are your goals,” explains Lane. “Make sure you commit and know what it takes to achieve it before committing.”


    As in – there’s no point in setting yourself a goal of flying to the moon as it’s simply not doable (unless you’ve got Elon Musk on speed-dial). “Your goal needs to be achievable,” shares Lane. “Set a realistic target which takes into account both your skills and the effort you wish to invest.”


    And finally, have a time frame in mind – because there’s no better way to stay motivated than knowing you need too, as the big day is coming up. “By setting a limited amount of time for the goal to be completed in, you are forced to prioritise your time and resource to make it happen,” he explains.

    Goal setting: three women in an exercise class

    5 simple tips for setting and achieving a goal

    1. Use if-then planning

    Not heard of it? “If then planning helps you to achieve your goals by making you identify your barriers and further, the solutions to them, too,” shares the expert. In short, it helps you to arm yourself with the best actions should a barrier arise.

    “Write solutions next to potential hurdles or barriers and repeat it to yourself five times,” he recomends. “For example, if I want to train for an hour after work and I find I always end up doing something else, then I will say to myself – it costs you a fortune, your health and fitness matter, and going to the gym makes you happier.”

    Got it?

    2. Record your progress

    Apps like Strava are designed to help. “Goal setting has to build beliefs and for beliefs to increase, you need to see progress,” shares Lane.

    3. Compare and contrast

    That is, analyse your dream goals and all the barriers that might get in the way of you achieving it. “By comparing and contrasting, you remind yourself of just how hard you have to work to achieve the goals,” he shares.

    4. Utilise positive self talk

    Using psychological skills – such as positive reinforcement, visualisation, and encouraging self-talk – can actually be a really powerful way of reframing your narrative around an event and psychologically preparing yourself.

    Try this: “See yourself achieving the goal and internally narrate what is needed to deliver success,” advises Lane.

    5. Break down what is needed to achieve each goal

    And finally, make sure you’re clear on exactly what is needed to reach your goal in the first place. “As above, with each outcome goal, set a process goal and a learning goal, too, so you know what is needed to actually achieve it,” shares the expert.

    “I love having a goal to work towards – it gives every workout a purpose.”

    Werdah Hussain is a triathlete who is part of the 10 Iron Women group. She regularly sets goals for herself on Strava and is running a broader campaign for British Asian female representation, including a 50/50 gender split at an Ironman event.

    “I set a goal to complete an ironman – that’s a 3.8k swim, a 180k bike ride, and a full marathon. It definitely felt like a big, hairy, audacious goal – I learned to swim around three years ago so honestly swimming nearly 4k was quite scary.”

    “Although I’d done a few half marathons and ran regularly, I’d never run a full marathon. I set my sights on Ironman Barcelona and completed it in October 2021.”

    “I love having a goal to work towards, it meant that every time I was running, swimming or cycling – it had a purpose. It meant that on the days where I really didn’t want to, which I found most with swimming, I felt the push to do it anyway. I also committed to doing it with the 10 ironwomen group – with a whole bunch of women determined to complete an ironman too. I didn’t want to let the team down, and this was incredibly motivating.”

    “The goal was also a way to measure progress – how much closer was I getting to those distances that seemed insane at first? Finally, I love a bit of visualisation. I visualised how it would feel on race day to conquer an ironman, and how it would feel to cross the finish line.”

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